Organic birch water has never looked more tempting before! With the new packaging of Tapped Birch Water - made from the trees in the forests of Finland, it is turning out to be a challenge tougher than expected, to not fall in love with it. The packaging taps into the origin of the birch tree, making it a bold distinction from the other types of waters. The bright hues of pinks and greens against the white with rustic brown tree strips, successfully resonate with qualities of freshness and energy, allowing the consumers to immediately associate the effects of the water with the same. With the logo symbolizing the birch tree, the importance of being environmentally conscious has not gone unnoticed. The packaging is a 100% recyclable and its cylindrical shape acts as a clear visual imagery to trees. The other half of the colored tag acts an aid to the consumer, explaining in a simple yet effective manner the process of attaining the water. It will be quite a task to not choose the playfully contemporary birch water the next time you are thirsty for water from Finland!